Agents hate change

There’s an old expression that I’ve found to be amazingly precise: “No one likes change except a baby with a messy diaper.” In 20+ years of working with independent insurance agents, I don’t think I’ve ever been in an agency where everyone said, “New technology? Thank you for parting the waters and bringing this new light to us!” I get it. Many of us are conservative by nature, and we struggle with change. We like how things are going, and we learn to be satisfied with where we are. We’re busy. Unless it’s a really simple solution with a big return, it’s just not worth it to us.

Most insurance agencies are not motivated to change until an outside force compels them to. And when it comes to communicating with insureds, that is exactly what is going on. Competition with direct writers and others is up, so we have to prove to insureds that relationships really do matter.

This is why we built Bridge. Our Bridge app gives you the power to do what you do best — build relationships. No one can touch your book of business if your insureds know you understand and care about them. Frankly, no one cares how much you know until they know how much you care.

Other outside forces such as reduced commissions are also compelling agencies to do more with less. There’s really no need to have multiple communication software programs that each do a specific thing. Bring it all together with Bridge. Even better, funnel it straight into your management system! Your productivity will skyrocket, and your employees and customers will be even happier.

Can moving out of your comfort zone be difficult? Sure it can. That’s why we’ve designed Bridge to be simple and user friendly. Bridge is the only communications app designed by agents for agents. We only work in the insurance vertical, so we know what you are going through. We will help you every step of the way – and, good news – there are only a few steps!

We’re happy to talk to you about your goals for your agency and then guide you with the best practices we’ve perfected by focusing on the insurance industry for the past twenty years. Let us show you that change can be easy, and a good thing. You won’t have to change your phone numbers, buy expensive hardware, or spend hours on set up.

At the Kotter Group we understand your concerns, and we want to help you deliver the experience your customers have come to expect. We understand that relationships matter. Let us help you Bridge the gap in your business communication. A little change can bring huge returns.

Onward and Upward!

Adam Kotter
President / CEO / Co-Founder

 

 

2017-10-06T18:06:00+00:00